When undertaking a website redesign, it can be easy to get caught up in the overall look and feel or desired aesthetic of a site. However, in the field of website design, user experience and usability are the most important attributes to ensuring your customers and prospective customers are not only able to find what they are looking for with ease, but also have a delightful experience in the process. In fact, 38% of people will leave a website if they find the design is not attractive. Developing a comprehensive UI/UX strategy requires more than creativity.  A successful website redesign requires planning, discussion and an in-depth understanding of both your audience and business requirements so that as you move forward in the project, you can feel confident that you are building a solution that serves the needs of the business at large.

At Save Multimedia Solutions, we often cite that 50% of a project’s effort goes into the planning phase. The key behind developing a sound UI/UX strategy for every website redesign rests in the details. It’s not enough to just have a great looking website — it has to function well. As Steve Jobs famously said, “design is not just what it looks like and feels like. Design is how it works.”

Shockingly, research shows that 25% of website projects fail. Understanding the potential pitfalls before undertaking a website redesign can greatly help in making sure that you too do not go down the wrong path. Accurately capturing requirements and ensuring everyone has a common vision on how the site should function and what it needs to accomplish is paramount to safeguarding that the project goes smoothly.